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  Thursday, July 2, 2020
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Most Russians believe that there is too much beer advertising on the Russian TV
Most Russians (85%) believe that there is too much beer advertising on the Russian TV, 66 per cent do not like it. It does not irritate only one per cent of respondents, who consider it "interesting" and giving information on new sorts of beer. The poll which covered 1,500 respondents was held by the VTsIOM foundation in 44 regions on the eve of the Duma debates on the advertising bill, which provides for substantial limiting of beer advertising in the media. A total of 72% of the respondents believe that the quantity of beer advertising on TV has increased over the past year. Almost a third of the respondents believe there should not be propaganda of alcoholic beverages among the population, especially, the younger generation. In their opinion, thanks to advertising, the youth begins to regard beer as a fashionable drink. Beer advertising seems annoying to 14% of the respondents, 16% believe it promotes "beer alcoholism", detriments health of the nation and corrupts the youth. According to the poll results, only a third of the population do not drink alcohol at all, and the bulk of the respondents prefer beer (31%), vodka (29%) or wine (23%). On Thursday, the Duma adopted in the third reading the bill On Advertising, providing for the limitation of beer advertising on radio and TV from 7 a.m. to 210 p.m., in children, education, medicine, health, sports, culture organizations and within 100 meters around them. According to the new law, people and animals, even animated, cannot be shown in the advertising of beer.
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