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Coca-Cola Hellenic Bottling and Coca-Cola have reached an agreement on the joint acquisition of Multon, the leading juice producer in Russia
The deal has been approved by Russia's Federal Antitrust Service (FAS) and is to be approved by the European Commission, a spokesman of which said the decision would be made by April 22. By getting Multon, the multinational will acquire 25% of the Russian juice market and become the country's largest producer of alcohol-free beverages. Coca-Cola is the world leader in the production of alcohol-free beverages, with a turnover of about $22 billion. It owns 24% in the Greek Coca-Cola Hellenic Bottling Company (HBC) with a turnover of $5.7 billion. The final figures for the deal and the size of the stake have not been disclosed. Marat Ibragimov, an analyst with the UralSib financial company, assessed Multon at $700 million, his colleague form Aton Alexei Yazykov set the value at $500 million, and Alexander Svinov of Alfa Bank thinks the deal was worth $600-650 million. But a source close to the negotiations said the buyers paid no more than $500 million. According to Business-Analitika, the Russian juice market is worth more than $2 billion and will grow by 5-10% in the next two years. In October 2004, Multon controlled 25.6% of the market and its sales that year accounted for $336 million. The next potential buyer of juice assets in Russia is PepsiCo, say analysts, which may buy Nidan, which is said to be worth $350-400 million
Print Coca-Cola Hellenic Bottling and Coca-Cola have reached an agreement on the joint acquisition of Multon, the leading juice producer in Russia Bookmark Coca-Cola Hellenic Bottling and Coca-Cola have reached an agreement on the joint acquisition of Multon, the leading juice producer in Russia

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