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  Friday, November 27, 2020
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The company Mobile TeleSystems announced Wednesday it was releasing a cell phone under its own brand name
The mass produced MTS S-680 stands out by virtue of its unique design and modern features. The telephone is produced on order by the company Sitronic, which is part of the Science Center Concern, which is in turn owned by the company Systems. An initial demonstration of the cell phone took place at the MTS stand at the Communications-Expocom-2004 exposition. The phone will go on sale this summer. 'An understanding of the term 'private label' already exists in Russia, but this is an important step in the field of telecommunications. Releasing a cell phone under the MTS brand name will allow us to offer customers a unique marketing proposition,' according to the first vice-president of MTS, Mikhail Susov. MTS is the largest operator of a mobile telecommunications system in Russia, Central and Eastern Europe in terms of subscribers. In combination with its daughter companies, it serves 20 million subscribers. The populations of Russia, Belarus and Ukraine, where the company has licenses to operate, total 200,600,000 people. As of June 2000, the company's shares have been traded on the New York stock exchange.
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